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Add Audio to Your Web Site and Increase Your Sales up to 35%!
Ok, you've got your site built, you have traffic coming to it, a good product at a reasonable price.... hmmm... what else do you need? What else could increase your conversion rate? Audio! All right I know what you're thinking... "Why should I go to all of the trouble of adding audio to my web site?" Because it can increase your sales by up to 35%!! That's why. Adding streaming audio it isn't as hard as you have been led to believe and you don't even have to pay a monthly fee either. You can start with sound recorder (Pre-installed on every Windows computer) and the free microphone that came with your computer. Some of the things you can do with audio to enhance your site are: * Create audio greetings * Create audio testimonials * Narrate tutorials * Create audio ezines * Add audio files for your visitors to download * Create audio articles * Add your band's music clips as tempting teasers to get buyers * Read children's stories * Tell Jokes * Sing... * Add music as a background to your web site (Tastefully - please!) This list goes on and on. Let's quickly cover a couple of the items on the list and see what the advantages are. Create Audio Greetings: Well, I think this one is fun. Don't you often wonder what that "Guru" sounds like? Or even what a web master who has created your favorite web tool or ebook? Adding an audio greeting is actually about the easiest thing to do if you want to improve your sales. For most web sites, when done tastefully, the sales can jump up to 35%! People just trust you more and feel like they know you a little better if they hear your voice. Also, excitement is contagious. If you are excited about your product, ezine or membership site you can hear it in your voice when you talk about it. SO CAN YOUR CUSTOMERS! And more importantly, your potential customers. Audio Testimonials: What can I say about this compelling reason, but this... what would be more believable to you - a web site with a bunch of written testimonials or a web site where you can hear the actual voices of current / previous purchasers explaining what benefits they got from the product? How do you even know for sure the written testimonials are real? It's hands down the one with the audio. All you need is Audacity (Which is free at http://audacity.com) to edit down too long testimonials - actually, is there such a thing as too-long testimonial? Maybe not - and the ability to have customers send you .wav files and a small picture of themselves. NOTE: You can get a free script from Will Bontrager at http://willmaster.com that will allow you to accept files from your customers OR you can set up a seperate ftp account at your server for customer uploads. See other articles in this series to learn how to implement this. Piece of cake! There are a couple of other steps to adding the audio to your site, but I will get to that in other parts of this article series. Create Audio Ezines: Have you ever heard Jim Edwards "I Gotta Tell You" ezine? (http://igottatellyou.com) Or watched the multi-media ebook and ezine how-to tutorials in Epublishing Express? (http://epublishing-express.com) It is so much more compelling to hear someone explain exactly what to do than read a dry ezine (No offense to all the other thousands of ezine writers out there) or ebook (Ditto to you ebook writers) and you learn much faster. Did you know that you only retain about 10-15% of what you read once? But that retention goes up to 60% if you hear it at the same time and flies up to 80% for a multi-media presentation. How many fewer customer service calls and emails would you get if you customers were retaining 80% of what you were teaching them? I can tell you... a lot! Think of all the extra time you would have to promote your business, create new products (Audio and multimedia products of course!) Heck, even spend more time with your family and hobbies. How much happier would your customers be if they were able to duplicate your success and complete your tutorials, assignments, or follow your direction? Again - a lot! How many more of your customers would buy other products from you if you were successful in teaching them or helping them with your first product? I think you can see where I am going with this... So, know that you know how important audio is how do you get started? The first thing you can do is go to http://easy-web-site-audio.com and sign up for the free Audio Tips Ecourse and get a new tip every three days on creative audio uses. That's a good start :) Remember those audio testimonials? Here are some other free resources for all of you ebook and ezine writers to get you started: (Some long links may wrap) Microsoft: http://microsoft.com (Free) Additionally you can access lots of free content add-ons, tools, and tutorials when you go straight to the media section on the Microsoft web site. Find it at Media Player v.9: http://www.microsoft.com/windows/windowsmedia/default.aspx (Free) Here you can upgrade to Media Player 9 (To store all of your audio files you have made in the easy access audio library) which is free. Media Player 9 is the preferred media player for listening to streaming audio along with Real Player which is also free. There are a lot of add-ons for the program, especially you want to get the one that converts your MP3s into smaller WMA files and save space on your computer. (It is a free teaser, they will probably try to get you to buy the full Plus! collection, but you don't have to!). Visit http://www.microsoft.com/plus for more information on the PLUS! product if you think in addition to converting audio you might want to let the kids play around with Media Player too. :) Remember all that extra family time you are going to have since you won't have hardly any customer service issues? Real: http://real.com (Free) Get the Real Audio player basic program which allows you to play Real Audio formatted files. A lot of online content is in this format. Don't forget if you are adding Real Audio to your web site to get the free "Producer" which converts other types of audio files (> wav and .MP3 for example) into Real Audio files for uploading, streaming, etc. Producer Basic (Free): http://www.realnetworks.com/products/producer/basic.html If you want to stream from your computer or server (Warning advanced topic!) you can use the free Helix Server Basic. Helix Server Basic (Free): http://forms.real.com/rnforms/products/servers/eval/mbps.html Also use the free PresenterOne to add audio and video to your PowerPoint presentations and stream them from your web site! http://www.realnetworks.com/products/presenterone/index.html (main page) and the free version is at: http://forms.real.com/rnforms/products/tools/presenteronebasic/in dex.html (Approx. 20mb) since it requires Producer (Real Audio product with a free version see above) it includes it in the installation. So if you are thinking of enhancing your PowerPoint slides and are going to download this, you don't need to download Producer separately. Shoutcast: http://shoutcast.com (Free) Start your own radio station for free. And obviously link to it from your web site and broadcast tutorial and educational content on your niche topic. Free to record and free to broadcast. Live365: http://www.live365.com (Fee) You can also start your own radio station starting at only $7/month. Pirate Radio: http://pirateradio.com (Fee) Purchase software for $29 one-time fee that will having you broadcasting in about 1/2 hour. Keep your eyes peeled for more audio/video/multi-media related articles in this series. We will be talking about different types of audio files, conducting interviews, recording tutorials, adding audio testimonials to your web site, and more. :) By the time we're done you will be an audio / video master! "Techie" Teri Mramer is the busy web master at TreeFree Publishing, The Editor of Epublishing Express- The only ezine that teaches ebook and ezine publishing with screenshots and videos! http://Epublishing-Express.com Also author of "Easy Web Site Audio!" The Easy Web Site Audio tutorial! e-Manual comes with 15 how-to videos. Add audio to your web site in about an hour! http://Easy-Web-Site-Audio.com
MORE RESOURCES: Spotify Dominates Audio Streaming, but Where Are the Profits? The Wall Street Journal Share audio directly from your DAW with Waves Stream gearnews.com VeriSilicon's complete Bluetooth Low Energy IP solution is fully compliant with LE Audio specification Yahoo Finance Best music streaming services in 2024 Tom's Guide Best music streaming services in 2024 CNN Underscored Prairie Public Audio Streaming Offline - We're Working On It! Prairie Public Broadcasting Best music streaming services for 2024 SoundGuys Triton Digital Buys Sounder In Move To Enhance Its Audio Advertising Capabilities. - Insideradio.com 152 million tracks had 1,000 plays or fewer on music streaming services last year. 45 million had no plays at all. Music Business Worldwide Audio streaming is back! | Prairie Public Broadcasting Prairie Public Broadcasting The 5 Best Music Streaming Services in 2024 Business Insider A different kind of streaming fraud: Over 1m ‘manipulated’ tracks are on audio streaming services Music Business Worldwide Streaming fraud leads to prison sentence for Danish man in case called ‘historic’ by artists’ groups Music Business Worldwide Global recorded music revenues rose 10.2% to $28.6bn in 2023, as paid subscriptions to music streaming services ... Music Business Worldwide Music streaming today is like an all-you-can-eat buffet. How much could artists earn with a 'free market' model? Music Business Worldwide India could become the world's biggest music streaming market by volume in 2024 - overtaking the USA Music Business Worldwide Wrestling Audio Stream Returns for 2023-24 Season Iowa State University Athletics Apple gets fined nearly $2 billion by the EU for hindering music streaming competition The Associated Press Streaming music is a brutal business. Just ask Spotify. Business Insider Audio streaming platforms bet on subscriptions model for growth The Economic Times SCOTUS should make permanent live audio streaming of oral arguments Reporters Committee for Freedom of the Press Insidr Music to launch direct-to-fan music streaming app, which it claims could pay artists ‘4,000% more than other ... Music Business Worldwide Music Streaming Market Projected to Grow at 15.1% CAGR, Reaching USD 125.7 Billion by 2032 | Market.us GlobeNewswire Music Week Music Week Pop music students meet Amazon's live audio streaming app, Amp - The Arizona State Press The State Press Thinking outside the corporate logic of music streaming platforms The Michigan Daily The 2 Best Media Streaming Devices of 2024 | Reviews by Wirecutter The New York Times Streaming Audio Accounts for Just 34% of Listening, Report Says Digital Music News Over Half the U.S. Pays for Music Streaming or Other Audio: Study Digital Music News 15 Most Popular Music Streaming Services Yahoo Finance Pocket FM’s fresh fundraise likely to value audio streaming startup at $1.2 billion The Economic Times The best music streaming services of 2024 Digital Trends Global on-demand audio streams reached the 4 trillion mark for the first time ever in a single year in 2023 Music Business Worldwide Spotify Launches new Mini Player for Windows and Mac Gizchina.com TIDAL vs Spotify: What's best for you? SoundGuys We Compared Popular Music Streaming Services — These Are the Top 5 You Should Check Out Rolling Stone Best microphone for gaming in 2024 PC Gamer EU calls for laws to force greater algorithmic transparency from music-streaming platforms TechCrunch TikTok parent to shut down music streaming service Resso in India Music Business Worldwide Can't Hear the Dialogue in Your Streaming Show? You're Not Alone. The New York Times Spotify vs YouTube Music vs Apple Music: Which one is best Android Authority |
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